Evaluation
at this level measures how Web users react to the overall experience of the
Web site. It attempts to answer questions regarding the participants' perceptions
such as:
Did users like the site?
Was the material relevant to their work?
Did they find what they are looking for?
This is the base level at which an evaluation can be made, which can then
lead to some sort of improvement.
Level 2 Evaluation—Learning
Assessment
at this level moves beyond user satisfaction and attempts to assess the extent
to which site users have gained skills, knowledge, or attitudes. As you can
imagine, this level of measurement is difficult with Web sites because most
users remain fairly anonymous. Measurement methods include formal and informal
testing as well as self-assessment. Surveys and interviews
are the best way to gain this type of insight. Example survey questions to discover this level
might include:
Did the Web site help you better understand the Coastal Zone Management
Act?
How have your beliefs about personal watercraft changed since reading
the report?
![[Skip Navigation]](/images/pixel.gif){kind=tracking}
Evaluation
at this level measures how Web users react to the overall experience of the
Web site. It attempts to answer questions regarding the participants' perceptions
such as:
Assessment
at this level moves beyond user satisfaction and attempts to assess the extent
to which site users have gained skills, knowledge, or attitudes. As you can
imagine, this level of measurement is difficult with Web sites because most
users remain fairly anonymous. Measurement methods include formal and informal
testing as well as self-assessment. Surveys and interviews
are the best way to gain this type of insight. Example survey questions to discover this level
might include:
