Improving Risk Communication - Part 2
Dr. Betty Morrow, SocResearch Miami
Some people are risk takers
Risk communication model
Effective risk communication requires in-depth knowledge about the audience
It is best to transmit many messages targeted to individual group
When trying to convince someone of Y when they believe X, first acknowledge their current viewpoint
Risk management strategies
Precaution advocacy: Reaching apathetic people
Best practices...
Best practices... (continued)
Best practices... (continued)
Best practices... (continued)
Best practices... (continued)
Best practices... (continued)
What do you think?
Make them care
Make them care (continued)
