Coastal Services Center

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Characterizing Your Audience

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After surveying various publications of Friends of the Watershed, as well as by directly asking questions of volunteers, the state coastal program discovered that members had a variety of skills already.

	Training		Message development Recruitment and organization Coalition and partner building Outreach to its constituency Funding and grant writing

 

It was noted during the process that they might need training on writing in plain language. Many of their documents on other subjects seemed too technical for the audience they wish to reach.