Coastal Services Center

---

Characterizing Your Audience

---

 

Audience: Staff for Non-Profit Conservation Group

Issue: Non-Point Source Pollution

In this example, we will take a look at the audience characterization for a non-profit conservation group called The Friends of the Watershed. This conservation group recently made contact with the state coastal program who agreed to perform a needs assessment and create training for Friends of the Watershed.

The audience characterization phase of the needs assessment process provided a wealth of information about this non-profit conservation group. Click the links below to review what was discovered.

• Knowledge
• Training
• Benefits
• Attitudes and Biases
• Ability to Attend or Access
• Cultural Characteristics