5. Conduct Information and Literature Search

Summary

In this step you will review information and literature regarding the issue by looking at studies from management plans, public records, strategic plans, reports, and articles.

Note: Surveys are often used to clarify or answer questions that have surfaced through reviewing reports

Questions

Has this audience or issue been surveyed in the past?

What other kinds of reports would shed light on the audience or issue?

Risks

Results may be outdated

Wasting time and effort to do something that has been done before

Not knowing about information that would make the job easier or better