Using a focus group as an assessment method can provide the following benefits:
Inexpensive
Usually only a room, interviewer’s time, and some drinks or snacks
Input can come from wide range of people and perspectives
Builds buy-in from as many sectors as are represented in the focus group
Participants may have positive public relations impacts
Participants usually know several people in the same field that they talk to regularly
Can clarify different points of view
Group participation leads to more exchange
Can really investigate root of problem
Resulting conversations give participants different perspectives
Can use brainstorming techniques
Draw out new perspectives together
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