Coastal Services Center

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Characterizing Your Audience

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The attitudes and biases were an area where the group showed its true colors, but this is not surprising. Many people in conservation fields have extremely strong convictions, and this is not a bad thing at all.

	Attitudes and Biases		People should inherently do what is right People who do not act in an environmentally conscious manner are evil Everyone should share the priorities of Friends of the Watershed As an organization, more understanding of and for nonenvironmentalists is probably needed The earth is important

 

These attitudes and biases reveal another area where training might be needed — public relations and sensitivity.