Smart growth is economically sound, is environmentally friendly, and generally makes communities better places to live. It is a great concept that many local governments have expressed interest in but may not have fully implemented for a variety of reasons.
The less-than-perfect economy, however, is slowing the pace of development and giving many local governments an opportunity to rethink their development policies and strategies. For many communities, this downturn is turning out to be the right time to push for incorporating smart growth approaches.The following suggestions are for those looking to start or restart a smart growth conversation with local officials.
Keep it simple. Local officials are called on to be well versed in many areas. Even if they are very interested in smart growth, complex concepts are not the way to go. Be inspirational in your approach, and boil the message down to the basics.Align the vision with local priorities. It is important to work with community members to determine their hot button issues and how they can be addressed using smart growth approaches. If traffic congestion is a concern, then include traffic considerations in the strategy. If the community values recreation, highlight the planned parks.
Emphasize economic benefits. Many local governments have found that smart growth initiatives are often an economic draw for industry and residents, providing long-term benefits that help shape a lasting, improved future for the community.
Be patient. Most change happens slowly. Smart growth advocates in the community should have a multifaceted, multiyear approach, meet community officials halfway, and be willing to change as circumstances change.
Start the smart growth discussion in your community with the NOAA Coastal Services Center's Coastal Community Planning and Development course. Participants will discuss the drivers behind conventional development, understand development alternatives, discuss the importance of natural hazard resilience, network with members of the community, and move toward a shared vision of the future. To bring this training to your location, visit www.csc.noaa.gov/training/ccpd.html.
