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Training

Web Content Design and Evaluation

Description of Course

Every coastal management organization has a Web site, or is at least contemplating developing one. But creating a site is much more than just turning your brochures and white papers into Web pages. How do you decide what to put on-line? Who is your audience? How do you know if your Web site is an effective tool for your organization? What can you realistically expect your Web site to do? This one-day course can help you answer these questions. The course focuses on how to plan, organize, and evaluate your Web site to ensure you are meeting your communication objectives. After completing the course, participants will be able to

  • List and understand key points regarding how users read Web content and use the Internet
  • Understand what level and detail of information can be effectively conveyed via a Web site
  • Understand the basics of linking strategies, search engine positioning, and on-line marketing
  • List and differentiate the goals, objectives, and audience of their Web site (as opposed to those of the organization)
  • Identify Web site effectiveness criteria for accessibility and usability purposes based on their own organizational criteria
  • Analyze and use in-house information requests as drivers for Web site content additions
  • Measure Web effectiveness by analyzing requests for information, permit applications, changes in printing expenditures, etc.
  • Define how media coverage of key topics involving your organization may provide indicators of Web site effectiveness
  • Learn ways to survey customers through on-line quizzes, polls, and feedback results

Prerequisites

None.

On-Line Course

Web Content Design and Evaluation

Classroom Course Dates

This course is offered by the NOAA Coastal Services Center by request. Local hosts are responsible for workshop logistics and assuring participation of a minimum of 20 (maximum of 40) coastal professionals. The Center will provide instructors and materials.

Registration Fee

Contact the Center for details.

Contact Information

For more information or to request training, contact the Center's Coastal Learning Services program at nos.csc.CLS_trainers@noaa.gov.

Go to Coastal Learning Services Web site