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In addition to those situations where experts are the only source of information, for most research projects there will be many benefits to using experts. Because you
are dealing with a live person, you have the ability to gain clarity and a broader
vision of a problem or process by careful and thoughtful questioning. A book
or Web page can never answer that spontaneous, tangential question brought out
during an interview. In addition, the process of interviewing experts can provide
the following benefits:
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